The West Coast’s Largest Design Event

West Coast’s Largest Design Show Celebrates the Best Modern Projects, Products and People.

If you can’t get enough Mid-Century Modern, do not miss Dwell On Design (www.dwellondesign.com ), the West Coast’s largest design event, returning June 25-27 to the Los Angeles Convention Center.  Only a two-hour drive from Palm Springs.

Curated by the editors of Dwell Magazine, this three-day extravaganza features more than 200 brands on exhibition with design-forward exhibits, competitions, East and West side home tours, and over 80 presentations and panels by design industry  leaders and influencers.

“We’re thrilled to see how the creative community in Los Angeles has taken cultural ownership of Dwell on Design, making this show the premiere event on the design calendar,” said Dwell Media President Michela O’Connor Abrams.

It’s no wonder that Los Angeles has taken an active role in this major design event:  also called California Modern style, Los Angeles and Palm Springs offers a wealth of residential  Mid-Century Modern architecture, furnishings, and designs.

While in LA, take a look at some prime examples on the self-drive home tours into areas that most visitors don’t see.  From Larchmont to Silver Lake and Atwater Village to the east, and a “surf and turf” drive from West Hollywood to the beaches, explore Mid-Century Modern homes like the Walnut and Skywave houses in Venice Beach, the Los Feliz residence or Auburn 7 house in Silver Lake district.  The landmark Stahl House tour (by Architect Pierre Koenig, 1960) in the Hollywood Hills is sold out, however.  Planning and engineering company Latitude 33 ( www.latitude33.com ) is the tour sponsor.

Check out Room & Board (www.roomandboard.com), a respected American purveyor of “all things domestic,” who will be on the Design show floor offering sensible and affordable Mid-Century classics.   A bevy of small Southern California-based brands will also join their international counterparts.

Gleaming rows of low-flow faucets, fixtures, toilets, bathtubs, and kitchen designs by Kohler (www.kohler.com), CB2 (www.cb2.com )  Holdit (www.holdithome.com), Miele (www.mieleusa.com) and Ecofabulous (www.ecofabulous.com) offer eco-friendly, sustainable innovative products.

Exhibits run the gamut of building materials and systems, from the bright lights of design-forward Lutron (www.lutron.com) to the cozy environs of Napoleon fireplace.  A lush landscape of planters, prefabs, shrubs and sheds with solar panels, outdoor carpet, and patio furniture, Dwell Outdoors explores exterior spaces with a focus on greenery and green energy.

Los Angeles’ AIA design conference,  MOBIUS LA ( www.aialosangeles.org ), offers  multi-day professional development seminars, lectures, panel discussions and special events like the Restaurant Design Awards Ceremony. More than 100 of leading design, sustainability and culinary thinkers will be presenting live on the Design Innovation and  Sustainability stages.

During the Ideas Conference, The New Face of Affluence seminar turns brands toward a new generation of high value customers who spend $303 billion annually on discretionary purchases from apparel and autos to home furnishings and travels.  Speakers include Rose Marcario of Patagonia (www.patagonia.com), Michela O’Connor Abrams (www.DwellMedia.com)  , Chris Chamberlin of Paine PR, Richard Whitehall of SMART Design (www.smartdesignworldwide.com), advisor and social media expert Dale Larson, and Betsy Burroughs of FocusCatalyst (www.FocusCatalyst.com).

Pamela Bieri

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